Jon Clarke
Opinion
15 February 2022
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2021 saw a significant shift to Account-Based Marketing or ABM, with 70% of marketers reporting that they use ABM, up from 15% from 2020 . Jon Clarke, Founder & CPO, Cyance, shares an overview of what ABM entails, how it works and why so many marketers have taken the leap.
Opinion
30 November 2021
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2021 has been a turbulent year for B2B marketers from a data perspective. Jon Clarke of Cyance reviews the current landscape and shares his thoughts on how the data landscape will shift in 2022 and how B2B marketers can capitalise.
